In a merciless world of changing and rapidly evolving business , doing it all by yourself and keeping up with every technology has become an endless marathon.
While big companies are managing it in a way or another depending on long period of experience and high financial capabilities, smaller companies and startups in particular are finding it hard to compete at every business levels. Usually and after several disappointments, the ambitious owners of these baby entities will start to realize that marketing is a major key – I believe it’s the most important – for growing their business and will start seeking alternatives.
“Business has only two functions, marketing & innovation” – Milan Kundera
Because hiring a full time marketing expert could be a dreadful threat to the budget, startups and small business owners resort to outsourcing their marketing activities to marketing companies and below is why:
1. Focus:
The first and most important reason for outsourcing marketing is allowing startups to concentrate on developing their products and services. Being focused will lead businesses to master what they do and go further with innovations without being distracted by other needy tasks.
2. Cost-Saving:
Hiring and training a team of marketers is a heavy financial load especially for fresh startups. On the other hand, a marketing company will charge less than a salary of one marketing person while providing the services of a complete trained and talented team.
3. No Wasted Resources:
Before accepting the reality, many business owners rely on their own powers in marketing at the beginning. They invest their efforts, time & money in trying to expand their business reach by themselves. Being overwhelmed with tasks and operational tactics, many business owners suffer later in shortage of resources and a lot of money will be wasted on trials and errors.
4. Higher Quality:
Due to diversified clientele, marketing companies usually have experience in different industries and one of them may be yours. Business owners discover later the vast amount of useful insights and information a marketing company can offer. Also marketing companies are always updating their technologies in order to keep following up with their own competition. That’s business owners who outsource their marketing never worry about following latest marketing trends or spending time and money in market research.
Getting the best of marketing depends mainly on finding the right company to handle it. Once found, a lot of resources will be saved and expertise will be collected for the sake of business growth.
Outsourcing marketing must not eliminate the role of the own company. Marketing shall always be energized by the passion businessowners and their teams hold towards the company’s vision. Whenever the right marketing company is found, partner together and share the SUCCESS!
Mohamad Bajouk
Marketing Consultant & Trainer
BrandLift
Beirut – Lebanon