Well, it’s not totally free, and it’s not something that happens by chance. Having a sales team of customers is a result of planning and carefully nurturing the relationship between your business and your customers.
However, carrying the load for the sake of keeping your customers happy is totally worth it. Your happy customers will become the defense line against bad mouth attacking your brand or products. They will testify about their pleasant experience with your business and how you made their life better after using your products. The more satisfied they feel, the more excited they will become when talking about their experience with your business and believe me, it’s contagious. Your customers will create an influence on their friends and relatives and will urge them to become your customers too.
As I mentioned before, reaching the stage where your customers are your brand ambassador is a result of building a lovely relationship with them. And after observing different business and industries throughout my career, the minor part is delivering the promised benefits. It’s mostly about the experience.. and with experience I mean the way they felt when dealing with your business.
I do believe there is no magic formulas, but for this issue I tried a way and it really worked like magic!
LET YOUR CLIENTS FEEL IMPORTANT. Create in them a genuine feeling that you really care. Ask them about their feedback, listen to them when they show objections and do it with care, engage them when planning promotions and new products.. it’s mostly a process of proper communication. You won’t need fancy gifts delivered to them or giveaways whenever you want them to remember you. All you need are good listening skills and authentic emotions of empathy.
It was and will always be a matter of human interaction. Your customers need to feel that you care. Your products maybe found elsewhere, your competition may have cheaper prices but when you can give your customers the pleasant experience, everything else is regardless!
Thanks for reading. Keep in touch 🙂
Mohamad Bajouk
Marketing Consultant & Trainer